The Berry Award winners for 2009 have been announced, and local candidate Rich Anderson has garnered the top prize for this video, entitled “Leadership”. Congratulations to the Anderson campaign for setting the standard this election cycle!
Looking at the campaign finance reports, not only did Anderson manage to win with a great video here, but it appears he spent less than a tenth of what his opponent did in this race on video production costs. Paul Nichols’ campaign finance report shows a $15,000 expense for video production, where Anderson’s total outlays for all of his videos is a mere $1,200. If Anderson’s cost-effectiveness as a candidate carries forward to his likely tenure as a legislator, I’d say the residents of the 51st District are going to get a great deal this election.
All of the videos nominated this year really demonstrated how Republican candidates are taking the lead in developing multi-media content for their websites and using Web 2.0 resources to supplement their campaigns. This election cycle has seen a lot more video from candidates, and the quality of those has dramatically improved every year. There’s little doubt the use of website video will continue to increase in political campaigns as more and more voters use the internet to inform themselves about the candidates who are asking for their votes. While few have the time or ability to attend a lot of political rallies, just about anyone can click on a YouTube video when it’s convenient for them, and more and more candidates are making sure they have something worth watching.
One of my videos got nominated, and came in fourth place, which isn’t bad for being the only video not commissioned by a campaign or a political party to get considered for this award. With nearly 20,000 views on YouTube, it was among the most popular of the nominees, and turned out to be the highest-viewed video on YouTube regarding the AG race, so I’ll count that as a victory.
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