After riling up city residents with an adult-oriented store in Manassas, you’d think these folks would try to build some bridges with the community. Instead they try to start having wet T-shirt contests in Old Town. You’d think they haven’t learned their lesson after trying to sell “Teenage Lesbian Hookers” DVDs right next to the place where children perform musical theater for their summer camp.
Some businesses think they can market themselves solely on the basis of notoriety, being the worst they can possibly be and gaining lots of “earned media” that describes in detail what horrid civic partners they are with the community. Maybe that works elsewhere, but in Old Town any effort to become the most hated enterprise in the city is nothing but business suicide. It’s not like the old days where the Old Town Business Association is going to sit you down and have a “frank exchange of ideas” with you, but if all the talk in town is about how everyone utterly despises your behavior you’re not building your businesses into a long-term enterprise.
The opinions expressed here are solely the views of the author, and not representative of the position of any organization, political party, doughnut shop, knitting guild, or waste recycling facility, but may be correctly attributed to the Vast Right-Wing Conspiracy. If anything in the above article has offended you, please click here to receive an immediate apology.
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